On October 29, 2025 Assoc. Prof. Chang invited Angela Hsu, Senior Brand Designer from Process Branding to deliver a special lecture titled"Brand Identity System Workshop", guiding students to gain an indepth understanding of the critical role of brand identity in business management and counication. Brand design is not only about visual aesthetics but also involves internal culture, custoer experience, and long-ter strategic thinking, encouraging students to closely integrate design thinking with business objectives in their future practical work.
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