Faculty

Lin, Jeng-Yi Ph.D.
Instructor
Director and Professor
Education Industry Management , Management Economic
Teacher Education , Class Management , R management in higher education , Education Evaluation , Education Policy and Administration , gender issues
R724
04-22188724

Huang, Yu-Chin Ph.D.
Instructor
Director and Professor
Marketing Management , Special Topic on Tourism and Recreation
Tourism Marketing , Customer Behavior , Destination Image , Leisure Constraints , Crisis Management
R707
04-2218-3555
04-2218-3550

Chuang, Yu-Cheng Ph.D.
Instructor
Professor
Case Studies of Experience Economics and Service Innovation
Visual Culture , Cultural and Creative Industries , Digital Cultural Studies , Digital media
R719
04-22188020

Lee, Po-Yen Ph.D.
Instructor
Professor
Human Resource Management and International Strategic Management
Cultural and Creative Park Management , Strategic Management , business model innovation Management , International Management
R727
04-22188021

Guo, Zheng-Zhong Ph.D.
Instructor
Assistant Professor and Supervisor
Marketing Management
Product Design , Service Design , Social Design , Brand design and Management
R709
04-22183419

Wang, Chih-Hung Ph.D.
Instructor
Professor
Marketing Management , Special Topic on Tourism and Recreation , Multinational Corporation Management
sustainable tourism development , Tourism Industry Organization Behavior , Tour Industry Strategic Alliances , Travel Management , Human Resource Management
R721
04-2218-3554
04-2218-3550

Yang, Phil Yihsing Ph.D.
Adjunct
Director and Professor
Innovation and Entrepreneurship Research , Marketing Management , Management of Technology
Entrepreneurial Research , Technology Commercialization , New Product Development
R710
04-22188016

Cheng, Yin-Hui Ph.D.
Instructor
Director and Professor
Marketing Management , Consumer Behavior , Advertisement Management , Brand Management , International Business , Management , Practice of Operational Proposal Writing , Marketing Case Study , Marketing Research
Marketing Management , Consumer Psychology , Consumer Behavior , Service Marketing , Service Management , Consumer Decision , Advertisement Management , Pricing Strategy , Brand Management , Market Investigation , Marketing Research
04-22183956

Chu, Hai-Cheng Ph.D.
Instructor
Distinguished Professor and Director
Information Management , Electronic Commerce , Supply Chain Management
Cross-Border e-Commerce , Security of Electronic Commerce Information , Digital Forensics , Global Logistics Management
04-22183932、04-22183676

Hsu, Ker-Tah Ph.D.
Instructor
Associate Professor and Director
Economics , Financial Management , International Financial Management , International Money Market , Money and Banking , Theory & Policy of International Trade
Marketing & Risk Attitude of Financial Product , Financial Risk Management , Issue about Organizational Behavior of Financial Service Industry , Service & Innovation of Financial Industry
R733
04-22183357

Hsieh, Min Yung Ph.D.
Instructor
Associate Professor
Innovation Management , Strategic Management , arketing Research , Human Resource Management , Communication and Negotiation , Global Marketing Analysis , Finance Statement Analysis , Accountancy , Exhibition Management
Technology Education Management , Social Media Technology , Social Networking Technology , Technology Management; Innovation Management , Human Resource Management , Marketing Management , Service Quality Management , Exhibition Management
R731
04-22188731

Lee, Joseph Ph.D.
Instructor
Associate Professor
International Business Management , Global Logistics Management
International Business Management , Global Logistics Management
R723
04-22188723

Lai, Chih-Sung Ph.D.
Instructor
Assistant Professor
Knowledge Management , Electronic Commerce , Technology Management , Entrepreneurship Management
Knowledge Management , Electronic Commerce , Technology Management , Entrepreneurship Management
04-22183933

Tan, Chun-Yi Ph.D.
Instructor
Assistant Professor
Business Research Method
International Education , Comparative Education , HEI Internationalization , International Movement Creation , Japan Education
R720
04-22188720

Chang, Stella Hsing-Hua Ph.D.
Faculty Directory
Associate Professor
International business strategy, International marketing, Strategic management, Brand management, Internationalization and international performance, Social enterprise
R728
04-22188728

Chang, Dun-Cheng Ph.D.
Instructor
Assistant Professor
Big Data Analysis, Project Management, Evidence-Based policy-Making and Analysis, Machine Learning, School Affairs Research, Data Visualization
R712
PMI Project Management Professional (PMI-PMP)
Social Value Internationa, Social Value Associate Accredited Practitioner, Level 1 (AP1)
Social Value Internationa, Social Value Associate Accredited Practitioner, Level 1 (AP1)
04-22183288

Wang, Jian-Hang Ph.D.
Instructor
Associate Professor
Organizational Management , Innovation Management , Service Management
R732
04-22181202

Lo, Hsien-Chen Ph.D.
Faculty Directory
Assistant Professor
Organizational Innovation Strategy, Sustainable Development and Energy Transition, Emerging Technology and Market, Industrial Transition Strategy of Asian countries
R730
04-22188176

Chen, Jui-Yu Ph.D.
Instructor
Assistant Professor
Human resource management
Organizational behavior
Consumer Behavior
Organizational behavior
Consumer Behavior
04-22183359