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      The IMBA class of Business Research Methods, professor Tan took the students to Chun Shui Tang and JINLUTANG Tea Shop, let the students  learn how to use  field observation to observe the consumer behavior.And professor Tan also let student to have a conversation with Female Entrepreneur.

     Students can use these two Field Trip Studies to think how to practical application of what they have learned and think what's job they can do in the future and learn something that not only on class.