International Master of Business Administration, National Taichung University of Education

On November 27, 113, Zhang Xinghua invited senior product manager of Hp Inc. (HP) Chen Ziji to give a special lecture "Multi-National Product Strategy", mainly to share product development process introduction and multinational product examples. From HP's background introduction, the importance and practical application of the product development process, design thinking, business model, to the challenges of the global market and the introduction of classic products. The presentation also allows students to do panel discussions to share their product development practices and give students a deeper understanding of the different product strategies of international business management.