Personal Data
![Cheng, Yin-Hui Ph.D.](/files/member/cache.fb7c4f7436bc71321a162a47427117ba.jpg.w333_h500.jpg)
Faculty
Instructor
Director and Professor
Marketing Management , Consumer Behavior , Advertisement Management , Brand Management , International Business , Management , Practice of Operational Proposal Writing , Marketing Case Study , Marketing Research
Marketing Management , Consumer Psychology , Consumer Behavior , Service Marketing , Service Management , Consumer Decision , Advertisement Management , Pricing Strategy , Brand Management , Market Investigation , Marketing Research