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Faculty

Lin, Jeng-Yi Ph.D.

Lin, Jeng-Yi Ph.D.

Instructor
Director and Professor
Education Industry Management , Management Economic
Teacher Education , Class Management , R management in higher education , Education Evaluation , Education Policy and Administration , gender issues
R724
04-22188724
Huang, Yu-Chin Ph.D.

Huang, Yu-Chin Ph.D.

Instructor
Director and Professor
Marketing Management , Special Topic on Tourism and Recreation
Tourism Marketing , Customer Behavior , Destination Image , Leisure Constraints , Crisis Management
R707
04-2218-3555
04-2218-3550
Chuang, Yu-Cheng Ph.D.

Chuang, Yu-Cheng Ph.D.

Instructor
Professor
Case Studies of Experience Economics and Service Innovation
Visual Culture , Cultural and Creative Industries , Digital Cultural Studies , Digital media
R719
04-22188020
Lee, Po-Yen Ph.D.

Lee, Po-Yen Ph.D.

Instructor
Professor
Human Resource Management and International Strategic Management
Cultural and Creative Park Management , Strategic Management , business model innovation Management , International Management
R727
04-22188021
Guo, Zheng-Zhong Ph.D.

Guo, Zheng-Zhong Ph.D.

Instructor
Assistant Professor and Supervisor
Marketing Management
Product Design , Service Design , Social Design , Brand design and Management
R709
04-22183419
Wang, Chih-Hung Ph.D.

Wang, Chih-Hung Ph.D.

Instructor
Professor
Marketing Management , Special Topic on Tourism and Recreation , Multinational Corporation Management

sustainable tourism development , Tourism Industry Organization Behavior , Tour Industry Strategic Alliances , Travel Management , Human Resource Management
R721
04-2218-3554
04-2218-3550
Yang, Phil Yihsing Ph.D.

Yang, Phil Yihsing Ph.D.

Adjunct
Director and Professor
Innovation and Entrepreneurship Research , Marketing Management , Management of Technology
Entrepreneurial Research , Technology Commercialization , New Product Development
R710
04-22188016
Cheng, Yin-Hui Ph.D.

Cheng, Yin-Hui Ph.D.

Instructor
Director and Professor
Marketing Management , Consumer Behavior , Advertisement Management , Brand Management , International Business , Management , Practice of Operational Proposal Writing , Marketing Case Study , Marketing Research
Marketing Management , Consumer Psychology , Consumer Behavior , Service Marketing , Service Management , Consumer Decision , Advertisement Management , Pricing Strategy , Brand Management , Market Investigation , Marketing Research
04-22183956
Chu, Hai-Cheng Ph.D.

Chu, Hai-Cheng Ph.D.

Instructor
Distinguished Professor and Director
Information Management , Electronic Commerce , Supply Chain Management
Cross-Border e-Commerce , Security of Electronic Commerce Information , Digital Forensics , Global Logistics Management
04-22183932、04-22183676
Hsu, Ker-Tah Ph.D.

Hsu, Ker-Tah Ph.D.

Instructor
Associate Professor and Director
Economics , Financial Management , International Financial Management , International Money Market , Money and Banking , Theory & Policy of International Trade
Marketing & Risk Attitude of Financial Product , Financial Risk Management , Issue about Organizational Behavior of Financial Service Industry , Service & Innovation of Financial Industry
R733
04-22183357
預設個人照片

Hsieh, Min Yung Ph.D.

Instructor
Associate Professor
Innovation Management , Strategic Management , arketing Research , Human Resource Management , Communication and Negotiation , Global Marketing Analysis , Finance Statement Analysis , Accountancy , Exhibition Management
Technology Education Management , Social Media Technology , Social Networking Technology , Technology Management; Innovation Management , Human Resource Management , Marketing Management , Service Quality Management , Exhibition Management
R731
04-22188731
預設個人照片

Lee, Joseph Ph.D.

Instructor
Associate Professor
International Business Management , Global Logistics Management
International Business Management , Global Logistics Management
R723
04-22188723
Lai, Chih-Sung Ph.D.

Lai, Chih-Sung Ph.D.

Instructor
Assistant Professor
Knowledge Management , Electronic Commerce , Technology Management , Entrepreneurship Management
Knowledge Management , Electronic Commerce , Technology Management , Entrepreneurship Management
04-22183933
Tan, Chun-Yi Ph.D.

Tan, Chun-Yi Ph.D.

Instructor
Assistant Professor
Business Research Method
International Education , Comparative Education , HEI Internationalization , International Movement Creation , Japan Education
R720
04-22188720
Chang,  Stella Hsing-Hua Ph.D.

Chang, Stella Hsing-Hua Ph.D.

Faculty Directory
Assistant Professor
Internationalization , International branding , International marketing , Brand internationalization , International brand strategies , Country of origin effect , Consumer culture , Industrial branding , Social enterprise
R728
04-22188728
Yeh,  Chih-Wei Ph.D.

Yeh, Chih-Wei Ph.D.

Faculty Directory
Assistant Professor
Sociology of Science , Science and Technology policy , Cultural Anthropology , Innovation studies
R730
04-22188176
Chang,  Dun-Cheng Ph.D.

Chang, Dun-Cheng Ph.D.

Adjunct
Assistant Professor
Big Data Analysis , Statistical Analysis , Machine Learning , Data Visualization , Healthcare Management
R714
04-22183359
Wang, Jian-Hang Ph.D.

Wang, Jian-Hang Ph.D.

Adjunct
Assistant Professor
Organizational Management , Innovation Management , Service Management
R732
04-22181202

Faculty